Websites & content systems
Build or improve a website with responsive layouts, editable content, and the structure it needs to support your business.
Fractional Web & Product Developer
I turn business needs into working web products.
Websites, web applications, and internal tools. Work directly with me to build useful features, improve what you have, and keep the technical work moving.
Direct collaboration. Defined capacity. Working software.
Where I help
A website to improve.
A product to move forward.
Bring an existing site, a growing application, or a workflow that needs better software. I take on the agreed development work, from implementation through ongoing improvements.
Web applications & features
Build customer-facing applications and useful features, from account flows and dashboards to self-service tools.
Internal tools
Turn repeated business tasks into practical software, with clear workflows, validation, and visibility into the work.
APIs, data & integrations
Connect the interface to databases and third-party services, with the business rules that make the whole system work.
Performance & reliability
Investigate slow pages and broken flows, improve accessibility, and test the behavior that matters to users.
Maintenance & deployment
Maintain the codebase, fix issues, and deploy agreed releases, with documentation and a clear process for ongoing improvements.
Relevant work
Built, connected,
and put to use.
Examples from my existing portfolio: a provider marketplace and a tournament discovery product, with the interfaces, data, integrations, and workflows behind them.
Featured Next.js · Marketplace
It's an Art Party — Multi-City Provider Directory
Built self-service listings and sponsorship upgrades with account access, stored listing data, subscription webhooks, and lifecycle email. The work spans the customer interface and the systems that keep listing status and billing events connected.
Next.jsTypeScriptClerkStripePostgreSQL
Featured Next.js · Data Automation
TrueTourney — Youth Sports Tournament Directory
Built and operate a tournament discovery product with searchable listings, automated data refreshes, director submission emails, and registration-link reporting. The work connects the product interface to data pipelines and integrations that need ongoing maintenance.
Next.jsTypeScriptNode.jsUpstash RedisResendVercel
Working together
Development capacity,
with a clear direction.
A recurring engagement for an agreed share of my time. We choose the work together, keep the backlog realistic, and make progress visible.
- 01
Understand the product and code.
We review the business need, current website or application, and technical constraints. We agree on priorities, capacity, and what a completed piece of work should do.
- 02
Build in reviewable increments.
I implement the work and share changes you can review. We check the important user flows and resolve feedback before an agreed release.
- 03
Release, maintain, and improve.
I support deployment, document what changed, and work through the next priorities. Maintenance and support expectations are defined as part of the engagement.
Technical execution, with agreed boundaries.
I own the development work we scope. You retain product direction, business priorities, budgets, and people management. Capacity, release approvals, and support coverage are agreed up front; additional work is scoped before it begins.
Your working developer
A product-minded builder
who stays close to the work.
I’m Josh Winningham, a full-stack product developer and Founder of Scale Visibility. I’ve built and operated production products with accounts, payments, databases, third-party integrations, and lifecycle workflows.
Earlier, as founder and operator of MaidGrow, I oversaw development and launch of an estimate-calculator app, then managed user acquisition, support, and feature improvements informed by customer feedback. That experience shapes how I build today: from the business need through the work of keeping a product useful.
My portfolio includes work with React, Next.js, TypeScript, Astro, WordPress, PostgreSQL, and ASP.NET Core. We’ll assess your existing stack and the work it needs before agreeing on a scope.
Explore the full portfolioStart a conversation
Where does your business need
ongoing development support?
Tell me what your business needs from its website, applications, or internal tools—and where progress is getting stuck. We’ll discuss your priorities, the hands-on work you need, and a clear scope for ongoing support.
You’ll be talking directly with me. Prefer email?
joshua.winningham@gmail.comMessage sent — thanks!
I'll be in touch shortly. In the meantime, feel free to browse the work above.