Marketing workflows
Build and maintain the steps behind your marketing, with clear handoffs, agreed responsibilities, and a practical way to track the work.
Fractional Marketing Operations Partner
I build and run the systems that make marketing work.
CRM, lead capture, follow-up automation, marketing workflows, integrations, and reporting. Work directly with me to connect the pieces and keep them running.
Hands-on execution. Agreed priorities. Ongoing attention.
Where I help
The work behind
the marketing.
You have goals to move toward and tools to work with. I bring the technical execution and ongoing operations to help those tools serve your team.
Lead capture & routing
Connect inquiries to the right destination, preserve useful context, and make the next action clear.
CRM & pipeline operations
Organize contacts, stages, and handoffs so your team can see where leads stand and what needs attention.
Follow-up automation
Set up practical confirmations, reminders, and follow-up workflows, then check that they keep working.
Integrations & data flow
Connect the tools you already use, reduce repeated data entry, and troubleshoot the gaps between systems.
Tracking & reporting
Set up useful tracking and reporting so you can understand activity, spot problems, and choose the next improvement.
Relevant work
Built, connected,
and put to use.
Examples from products I build and operate: customer onboarding, automated communication, connected workflows, and reporting. These show the hands-on systems experience I bring to marketing operations.
Featured Next.js · Marketplace
It's an Art Party — Multi-City Provider Directory
Connected provider onboarding, listing management, sponsorship billing, and lifecycle email. Account and subscription events drive listing status and customer communication, keeping the workflow connected from signup through paid placement.
Next.jsTypeScriptClerkStripePostgreSQL
Featured Next.js · Data Automation
TrueTourney — Youth Sports Tournament Directory
Built director submission and claim workflows with notification and receipt emails, plus registration-link tracking and reporting. Automated data refreshes keep event listings current and preserve change history for ongoing operations.
Next.jsTypeScriptNode.jsUpstash RedisResendVercel
Featured Next.js · SaaS
Scale Visibility — AI Search Readiness Platform
Connected audit processing, saved reports, subscription events, and customer notifications. Background workflows handle recurring checks and report-ready emails. This is proof of the systems I build and operate; Scale Visibility’s AI visibility services have their own scopes.
Next.js 16TypeScriptPostgreSQLSupabaseDrizzle ORMStripeInngestVercel
Working together
A clear scope.
Someone moving it forward.
This is a recurring engagement for a defined share of my time and attention. We agree on priorities, capacity, and communication before work begins.
- 01
Agree on the priorities.
We review your current systems, the friction your team is facing, and what needs to work better. Together, we define the first priorities and the capacity to address them.
- 02
Build, connect, and improve.
I do the hands-on work, test the changes, and document what your team needs to know. Within our agreed scope, I move work forward proactively and flag decisions that need your input.
- 03
Keep the systems working.
We review progress, address issues, and adjust the next priorities. You have a clear view of what changed, what is in progress, and what comes next.
Clear responsibilities, from the start.
I own the hands-on work we agree to. You retain ownership of overall marketing strategy, budgets, and people management. Requests are prioritized within our agreed capacity; additional work is scoped before it begins.
Your working partner
A builder with an
operator’s perspective.
I’m Josh Winningham, a full-stack product developer and Founder of Scale Visibility. My background includes 16+ years operating remote digital businesses. Today I build and maintain the software behind real workflows.
At Cleaning Business Academy, I built and operated an educational digital business, grew its email audience, sold an online course, and handled customer support, refunds, and ongoing customer communication.
That experience sits alongside the technical work shown here: capturing inquiries, connecting systems, and building reporting. I understand the ongoing work around a customer relationship and bring that perspective to the systems I build and run.
Explore my products and technical workStart a conversation
Where does your business need
marketing operations support?
Tell me where your business needs ongoing help with lead capture, follow-up, connected systems, or reporting. We’ll discuss your priorities, the hands-on work you need, and a clear scope for ongoing support.
You’ll be talking directly with me. Prefer email?
joshua.winningham@gmail.comMessage sent — thanks!
I'll be in touch shortly. In the meantime, feel free to browse the work above.